Lead Event Content Manager

Company: Workiva, Inc.
Location: Ames
Posted on: February 11, 2025

Job Description:

The Lead Event Content Manager is responsible for the successful creation and delivery of high-quality session content and programming for Workiva's corporate events, including Workiva Amplify. The ideal candidate brings demonstrated expertise in building event agendas and content strategies that balance complex audience needs with strategic business and marketing objectives. As Workiva continues to grow and scale its global event presence, the Lead Event Content Manager will play a pivotal role in ensuring alignment, quality, and process efficiency across all event content and related activations.What You'll Do

• Lead all aspects of event content strategy, planning, and execution, including track development, session mix, presentation development and reviews
• Ensure event themes, agenda, content, and messaging align with strategic marketing objectives and overall brand narrative
• Oversee and evaluate all session content for quality, messaging pull-through, and adherence to Workiva brand guidelines
• Develop and own presentation timelines while managing stakeholders to ensure timely completion of key deliverables
• Partner with executive leadership and agency partners on general session/keynote development
• Provide internal speakers with feedback and coaching on presentation structure, narrative flow, and delivery
• Contribute to booth naming, theater sessions, and other expo hall activations to ensure connectivity with session content
• Analyze both quantitative (e.g., session attendance, attendee traffic patterns) and qualitative (e.g., post-event surveys) data to identify opportunities for improvement
• Make the most of our event content by working with Content and Product Marketing to repurpose sessions into derivative assets that can be leveraged throughout the year
• Stay on top of industry trends and recommend best practices on event programming, content structure, and audience engagement
• Inform event logistics related to sessions, including room allocation, capacity, set-up, and AV needsWhat You'll NeedMinimum Qualifications
  • Bachelor's degree or equivalent combination of education and experience in a related field
  • 8+ years of content strategy, content marketing, events management, or closely related experience
  • Experience in the B2B technology industryPreferred Qualifications
    • Experience in driving agenda and session content development for large-scale corporate events
    • Exceptional communication skills with prior executive script writing and/or keynote development experience
    • Demonstrated success in collaborating and influencing cross-functional teams across a global SaaS organization
    • Ability to deliver big picture thinking on event agenda and themes while diving into individual sessions to ensure content quality and attendee value
    • Strategic mindset with the ability to make informed decisions based on event data analysis and reporting
    • Adept at managing multiple priorities, diverse stakeholders, and tight deadlines
    • Exceptional project management skills and attention to detailTravel Requirements & Working Conditions
      • 25% travel for company events and internal meetings
      • Reliable internet access for any period of time working remotely and not in a Workiva officeHow You'll Be Rewarded Salary range in the US: $133,000.00 - $214,000.00 A discretionary bonus typically paid annually Restricted Stock Units granted at time of hire 401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Workiva is an Equal Employment Opportunity and Affirmative Action Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.We strongly encourage and welcome people from historically marginalized groups to apply.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS2

Keywords: Workiva, Inc., Ames , Lead Event Content Manager, Executive , Ames, Iowa